Dildo Brewing Co. Entices Runners With Beer

Eight kilometres is no walk in the park, but it is a run around Dildo. This past Sunday, Dildo Brewing Company and Museum hosted their event Will Run For Beer~8km Run or Walk. The Racket spoke to one of the owners of the Dildo brewery, Angie Reid, prior to the event about what participants could expect.

 According to Reid, the run originated out of her interest in the sport and love of the area. “[Dildo] is such a beautiful place, myself and a friend have an interest in running and it’s a great way to raise a few dollars for a good cause.” Reid is hoping the run will become an annual event and plans to raise money to repair some of the off roads in the area for runners and walkers.

One hundred fifty runners participated in Will Run For Beer and spots filled up just a few weeks after the event was announced. The registration page for the event said runners could sign up until November 23, and the brewery did not indicate that space was limited, leaving a few disappointed runners and beer enthusiasts. “Maybe we’ll go bigger next year!” said Reid.

Participants received a nylon Dildo Brewing Co. swag bag that contained a few items and a beer voucher for a pint once you completed the race. Participants also received a medal designed by the brewery and Active Printing, which is also located in Dildo.

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The race course began in scenic Dildo harbor, just past the brewery, by the Dildo Dory Grill. The course then ran through the neighbouring community of New Harbour before looping back around to follow the waterfront views in Dildo harbour. “It’s a beautiful, slight challenging run,” said Reid.

Image borrowed from  Facebook .

Image borrowed from Facebook.

The run was a slight challenge, especially for anyone who is not used to training outside, and in colder temperatures. Uphill running and the need to be cognizant of potholes is not something an indoor track runner of treadmill user has to contend with during training.

Will Run For Beer does have room to grow if Dildo Brewing Co. plans to make this a yearly event. For runners who are accustomed to races like the Tely 10, Will Run For Beer felt very much like an exhibition run. The finish line and kilometre markers were drawn on the pavement with chalk and there was no official time for racers to gauge their performance. That said, runs like this are not a common event to be held in the area, but there were a number of volunteers participating in the event, including the Seaside Fire Department and the RCMP Constable Bennett who helped racers stay on course and keep the road safe for runners and drivers.

While there are improvements to be made, participants did not seem to mind. The overall mood from racers seemed to be much more relaxed and laid back in comparison to other events like the aforementioned Tely 10. Once the 8 kilometres was completed, everyone knew a beer with their name on it was waiting for them.

The run was a slight challenge, especially for anyone who is not used to training outside, and in colder temperatures. Uphill running and the need to be cognizant of potholes is not something an indoor track runner of treadmill user has to contend with during training.

Will Run For Beer does have room to grow if Dildo Brewing Co. plans to make this a yearly event. For runners who are accustomed to races like the Tely 10, Will Run For Beer felt very much like an exhibition run. The finish line and kilometre markers were drawn on the pavement with chalk and there was no official time for racers to gauge their performance. That said, runs like this are not a common event to be held in the area, but there were a number of volunteers participating in the event, including the local volunteer fire department and the RCMP who helped racers stay on course and keep the road safe for runners and drivers.

While there are improvements to be made, participants did not seem to mind. The overall mood from racers seemed to be much more relaxed and laid back in comparison to other events like the aforementioned Tely 10. Once the 8 kilometres was completed, everyone knew a beer with their name on it was waiting for them.

Dildo brery packed with celebratory runners post race.

Dildo brery packed with celebratory runners post race.